All of the meat used in PUREPET® is from animals born and raised in New Zealand.

A mild climate, volcanic history and remote, isolated location mean that New Zealand has one of the world’s cleanest and most pristine natural environments, providing perfect conditions for one of the world’s premier agricultural industries.

PUREPET® is proudly made in the picturesque Hawke’s Bay region of New Zealand, renowned for its sunny climate, green fertile pastures, beef and sheep farming, crop raising and viticulture. New Zealand has never had a case of foot and mouth disease or BSE and grows no genetically modified (GM) crops.